"What if you only invest in companies whose customer you are?"
You now have enough life experience to know which companies you use daily, but still have enough time for long-term growth of your investments.
You become more aware of which companies you truly value and why. Plus: every time you buy their product, you literally feel like a co-owner. It gives you a completely different perspective on advertisements and company news - suddenly you become a fan of their quarterly earnings.
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