Commercial Economics and Entrepreneurship

(Commerciele Economie en Ondernemerschap) In the AD Commercial Economics and Entrepreneurship, you learn to understand the practical side of business, with a focus on commercial activities and entrepreneurial skills. You take subjects such as marketing and communication, sales and account management, business economics and financial management, market research and consumer behavior, and entrepreneurship and innovation. Additionally, you develop essential skills such as presenting, negotiating, project management, and digital marketing via social media and e-commerce platforms. What makes this AD unique compared to a full HBO bachelor's is the direct focus on practical applications within two years, allowing you to enter the job market faster. The program contains extensive practical components such as setting up your own business plan, internships at local companies, collaboration with real clients from SMEs, and organizing commercial events. This program is perfect for you if you are practically oriented, want to start working quickly, are entrepreneurial, and have an interest in the commercial side of business without wanting to study for four years first.