Fashion Business Professional

(Fashion Business Professional) In the AD Fashion Business Professional program, you learn all aspects of the fashion business, from purchasing strategies to retail management and from trend analysis to visual merchandising. You develop skills in commercial product planning, where you learn how to compile a fashion collection that is both creative and commercially successful. Additionally, you study consumer behavior in the fashion world, learn to negotiate with suppliers, and develop marketing strategies specifically for fashion brands. The program combines subjects such as fashion buying, retail analytics, brand management, and sustainable fashion business. What makes this AD unique compared to a full HBO bachelor's degree is the intensive focus on direct applicability in the fashion industry within two years, with many hands-on projects such as setting up your own pop-up store, developing a retail concept, or conducting market research for existing fashion brands. You work on real assignments from companies and do internships at fashion retailers, wholesalers, or fashion brands. This program is ideal for those who want to quickly advance to a management position in the fashion industry and enjoy the dynamics of retail and commerce.